We generate thought leadership content for every step of the buyer’s journey. Fuel your inbound campaigns with compelling content that generates sales-ready leads.
Tell your story and attract more customers with sales-driving and well-developed content marketing management services attracts, inspires, and engages your audience. Whether the goal is to build trust, gain exposure, or influence purchasing decisions, accomplish it now with content marketing services.
By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Investing in content creation can help you achieve (and go beyond!) your business goals by improving your online presence, organic traffic volume, and bottom-line figures.
If you are struggling to produce quality content, or the content you are producing is not getting results, we can help.
With the ability to double website conversion rates, as well as drive brand awareness and website traffic, content marketing is essential to increasing your company’s revenue.
We begin by performing a content audit of your website in order to evaluate your current content and see where there are gaps that need to be filled. At the same time, we perform keyword research to determine where you currently rank for major keywords on search engines and identify new keywords that you should be targeting. We also look at your competitor’s content to analyse what they have been successful with and how they rank for the same keywords.
After we have gathered all of the necessary information, we come up with a content marketing strategy that details our observations, recommendations, and game plan for success. We identify specific buyer personas so that each piece of content can connect better with your target audience. We develop a content calendar that identifies possible topics and a publishing schedule. Our strategy breaks down what needs to be done for all of your content channels and how the individual elements of the strategy will work together to help guide prospects through the sales funnel.
For each piece of content we create, we first research the topic in depth. We develop a content brief that details what the topic will be about, who is being targeted with the content, where they are in the buyer’s journey, and other key details. We review the content brief with you and finalize it. Our writers then produce content according to the brief. Once the content is done, we review it to make sure it aligns with our content strategy and edit it for spelling, grammar and SEO. You get the final say on the content and if revisions are needed then we are more than happy to provide them.
Once content is approved, we will publish it for you. Blog articles are published on your blog page, while long form content such as ebooks are published in PDF format using professionally designed templates. We then promote your content organically and through paid campaigns in order to maximize the visibility of the content. This can be through search engine, social media, PPC, display ads/remarketing, and Call-to-Actions on your website. Long form content is typically gated via a landing page and form for generating leads.
A great piece of content is always working to bring you more leads, and so are we. After publication we monitor your content in order to determine what works, what doesn’t, and how we should alter our content strategy to yield better results. Each month you will receive a report from us that breaks down the results of our content efforts. This report provides not only the raw data, but our analysis and suggested “next steps” as well.