Everything You Need to Know About Creating Video Content
More than 80% of companies use video as part of their marketing strategy, and the overwhelming majority of them reap tangible ROI.
Pre-production is a crucial phase of the production process. It demands careful planning and preparation. We never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost-effective shoot.
Lights, camera, action! Whether we’re shooting on-location, in studio, or out in the street, our cinematographers are prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.
Editing is where the magic happens. With the latest software and talented editors, your footage is transformed into a work of art. Our post-production services include motion graphics, titles, 2D & 3D animation, voiceover, visual effects, music, sound design and color grading. If you can imagine it, we can do it.
You can get the final video in any medium you like. We have the in-house ability to export to any file format and upload to any video hosting service available (YouTube, Vimeo, Twitter, Instagram, Facebook). We can also embed the video into your own website.
Video can increase search engine traffic, average time on page and SERP Ranking.
But it takes a marriage of creative brilliance and search engine optimization expertise to realize these types of returns. Every year, Google gets better at parsing video, contextualizing its contents and identifying the most important on-screen elements.
Today, video needs to be created with ingenuity, and optimized for maximum exposure in search engines and social media networks. Marketing Soup delivers the best of both worlds full-service video marketing and tremendous in-house SEO acumen.
Social media is also a central component of every video marketing strategy, and the most important channels now support video, including LinkedIn, Instagram and Twitter. On Facebook, video content is the most likely medium of content to reach its target viewer. Marketing Soup content creators and social media strategists help build your base of followers, maximize the reach of your content and encourage users to comment, like, engage and share your videos.