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How Digital Transformation Opened New Channels for Growth?
Strategy. Technical Expertise. Breakthrough Results

To win in the digital era you need bold ambition and flawless execution. We can help with both. Our multidisciplinary teams of technical experts work side-by-side with you to design, build, and scale truly transformative digital businesses.

What is Digital Transformation Consulting Services?

Digital transformation consulting is a service that can help organizations unlock new business value through technology. One common reason organizations seek digital transformation consulting is to deliver products and services to market faster and at lower risk.

Every consulting firm is different, but in general, their services will evaluate more than just an organization’s technology choices. This is because the underlying social structure of people, ways of working, and how they’re organized are also part of delivering better customer experiences and business outcomes through technology.

Types of Digital Transformation Consulting

Digital transformation consulting can take many different forms, depending on the specific needs of a business. Each of these areas can have a significant impact on your business, so it’s important to consider which ones will best help you achieve your goals. A good consultant can help you assess your needs and develop a plan for implementing the changes necessary for success.

Process Transformation:

Process transformation is all about improving efficiency and effectiveness in order to drive better business outcomes. This can be done through automating processes, re-engineering existing ones, or introducing new technology-enabled processes. Many companies have achieved success through process transformation, including Domino’s Pizza.

Business Model Transformation:

Business model transformation involves redesigning the way a company does business to create new sources of value. This can be done by changing the pricing model, the distribution channel, or the underlying business model itself. Many companies have achieved success through business model transformation, including Netflix and Apple.

Domain Transformation:

This type of digital transformation consulting helps businesses transform their industries or sectors by leveraging digital technologies. This uses new technologies to redefine products and services, blurring industry boundaries and creating entirely new markets. A great example of this is Amazon Web Services (AWS), which has changed the way many businesses operate.

Cultural/Organizational Transformation:

Organizational transformation is about changing the way a company is structured and operated to improve performance. This can be done by redesigning business functions, implementing new management processes, or changing the culture. Many companies have achieved success through organizational transformation, including Experian.

How Do Digital Transformation Consultants Help Your business?

Digital transformation consultants help companies by helping them to understand how best to use digital technology to improve their business. They can assess your company’s current state, goals, and objectives, and then work with you to create a digital transformation plan that will help you achieve your desired results.

Digital transformation consultants can also help you implement new technologies and process improvements. They can guide how to best use new tools and software, and how to automate workflows to make your processes more efficient. In addition, they can help you adopt cloud-based solutions that can improve your scalability and agility.

How to Drive a Digital Transformation?

Only about 30% of companies navigate a digital transformation successfully. And navigating it amid uncertainty in the new reality is especially difficult because new behaviours and expectations take shape and evolve at warp speed. Our approach is focused on building organisations that blend digital and human capabilities and apply them to all aspects of their business.

It doesn’t happen in one fell swoop. Transformations succeed when they are incremental, cost-effective, and sustainable. That means focusing on outcomes: new products, improved processes, and other use cases that, one by one, let you build capabilities, business value, and buy-in for the transformation.

Approach to Driving a Digital Transformation

We start by assessing where a company stands and where it wants to go. We look at its people, technology, and data. At its culture, leadership, and governance. And at industry trends and disruptions. We help companies tie their digital transformation strategy to business outcomes and goals.

Digital Strategy:

With so many digital possibilities, it’s critical to invest in the right ones. At strategy we help clients establish a clear, actionable, and quantified perspective on which capabilities they should prioritize to enhance customer intimacy, build innovative products and services, and digitize their processes for greater effectiveness. We create road maps that detail the business requirements to realise value from these new digital opportunities.

Digital Innovation:

Based on a deep understanding of our client’s current positioning, its customers’ changing needs, and the broad competitive landscape, we help determine the right innovation strategy to navigate an evolving ecosystem. We bring the skills, technology, and scale necessary to think and deliver big for your business.

Digital Operations:

Significant improvements in technologies, with advanced data management and analytics, means that developing strengths in digital capabilities is becoming more important than ever before. We help our clients improve their capabilities, establishing an end-to-end operations perspective and linking the customer to the supply side of their business.

Digital Marketing:

As consumer behaviours change amid multichannel touchpoints, we help our clients identify and develop the right marketing capabilities to differentiate their business. Using advanced data analytics and machine learning, our clients can maintain the edge in customer conversations and avert threats from new competitors.

Digital Workplce:

Across all industries, we advise our clients on how to engage and empower their employees by building a more agile culture that puts customers first, focusing on differentiating capabilities to improve a company’s enabling infrastructure and add real value. We bring clear strategic recommendations for change in processes and digital tools to increase productivity while reducing costs.

Full Scope of Marketing Soup Business Transformation Competencies

Our Vision: Helping our clients become digital businesses by designing, accelerating, and scaling their digital transformations, ultimately supporting their success in the new norm of hybrid working.

Digital Strategy:

Helping our clients design digital businesses and become game changers in their industries, to accelerate and realize business value through digital.


We address to get the right data to the right people at the right time using the right technologies. With better insights we create business value to support organisations achieving their strategic digital transformation goals.


We are your partner to clarify, design and explore experience transformation from vision and goals into an excellent experience for the final users. Using various methodologies, we will help you to understand better the needs of your customers and employees.

Process Excellence:

Focus on operationalizing digital strategies by identifying and solving clients’ business issues and ensuring processes are optimized to exploit the potential of digital transformation.

Process Automation:

Focal point is to support organizations to create business value through optimum digital automation. We enable clients in their journey towards effective & efficient but also innovative & creative business operations.

Organizational Change Management:

Engage, empower, and enable people and organisations during the Business Transformation journey with i.e. change experience, learning & training strategy, agile coaching, leadership, and organisational design.

Digital Innovation Accelerator

We create high performing, cross-functional squads that work in an agile fashion to accelerate the delivery of prototypes or MVP solutions aligned to a business outcome.

If you’re feeling lost in the digital age, or like your business could be doing more online, it’s time to consider digital transformation consulting. This process can help your business identify where it stands about competitors and customers, understand how technology is changing the way people buy things, and create a roadmap for modernization. It’s not an easy journey, but with the right partner by your side, you can make incredible progress.

Interested in our Digital Transformation Consulting Services?

We help businesses transform and evolve quickly to seize the opportunities and help mitigate the risks that digital transformation creates.

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